FIRST @ EFA Alpbach 2025
Solutions
Challenge
Event
Client: Erste Group Bank AG
ERSTE @ EFA Alpbach 2025
For Erste Bank's presence at the European Forum Alpbach 2025, we developed and implemented a holistic concept. The focus was on creating a concise slogan and a clear key visual that represented the brand and served as the foundation for all accompanying activities.
Under the motto "Facing Change," which conveyed the message that change always begins with oneself, an extraordinary monolith made of mirrors was erected as the key visual. This installation impressively combined reflection and perspective, making the sponsorship a true eye-catcher.
In addition, we had the pleasure of organizing the exclusive "Erste Night" at the Alpbacherhof. The evening event for approximately 350 invited guests provided the perfect setting for networking and exchange, and significantly strengthened the brand's presence in Alpbach.
Task:
Concept & Implementation
Location:
Alpbach
Photo Credit:
