Serve the Sky

Beach volleyball at dizzying heights.

To promote the Vienna Beach Volleyball Major in an impressive way, the extraordinary photoshoot "SERVE THE SKY" was staged high atop the gondolas of the legendary Vienna Giant Ferris Wheel. At this lofty height, Austria's top stars Clemens Doppler and Alexander Horst faced off against Norwegian world champions and Olympic gold medalists Anders Mol and Christian Sørum in a spectacular exhibition match.

The unique setting, combined with the top-level athletic performance of the two world-class teams, delivered breathtaking images that caused a sensation worldwide. The impressive production not only went viral on social media but also exceeded all expectations in terms of reach and advertising impact. It was a powerful demonstration of how sport, courage, and creativity can combine to create an unforgettable promotional event.