Season opening – WEV

Together with the Vienna Ice Skating Club, we kicked off the winter season under the motto "Anticipation"—and launched a campaign that captures the magic of new beginnings. A delicate sense of anticipation hangs over the city while the ice rink still lies dormant. But for true ice skating enthusiasts, the winter feeling begins much earlier.

Amidst Vienna's most impressive backdrops—such as in front of Schönbrunn Palace or on a historic pedestrian bridge—our athletes showcase their passion and skill. Where everyday life usually bustles, a magical moment unfolds: a glimpse of the glittering world of ice skating that will soon come to life.

The poster campaign was accompanied by a broad PR initiative, including appearances on TV shows and extensive coverage in print media.