Winter start - Snow Space Salzburg

For Snow Space Salzburg and the ski resorts of Flachau and Zauchensee, we implemented a week-long promotional campaign at the Vienna Ice Skating Club, bringing a true skiing experience to the capital.

The campaign kicked off with a press conference showcasing the region's upcoming winter highlights. During the media day, we were pleased to welcome several prominent guests to the Vienna Ice Skating Club, including Hermann Maier, Michaela Kirchgasser, Anna Strigl, and Nico Langmann.

A particular highlight was the ski simulator, available to visitors throughout the week at the Vienna Ice Skating Club. This interactive experience transported the pure thrill of skiing directly to Vienna and made the Snow Space Salzburg brand tangible for guests of all ages.